… basis for your “competition” slide. While there are many ways to create such a map, as an investor I find it very useful to see a competition slide map that not only tells me who the other players in the market are, but also just how “dangerous” each of them is, and whether there is a way to diffuse the risk in each case by, for example, partnering with them.
Great Post Yair, very insightful.
Your proposition makes competitor analysis more objective and fact-driven. It changes the logic from: ‘how we think we’re best’ to ‘how can we face our market challenges and spot opportunities’.
In a word, it becomes an actionnable piece of intel, not a self-congratulatory slide.
I am of the opinion that many startups fail because they operate under false business assumptions without looking to disprove them ever. Your model, when built in good faith, should avoid this pitfall as far as competitive analysis is concerned.