Great Post Yair, very insightful.

Your proposition makes competitor analysis more objective and fact-driven. It changes the logic from: ‘how we think we’re best’ to ‘how can we face our market challenges and spot opportunities’.

In a word, it becomes an actionnable piece of intel, not a self-congratulatory slide.

I am of the opinion that many startups fail because they operate under false business assumptions without looking to disprove them ever. Your model, when built in good faith, should avoid this pitfall as far as competitive analysis is concerned.