Nicolas Carteron
1 min readMay 10, 2020

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This is a nice but unfortunately misleading thought.

One of the most common reason for startup / project failure is a lack of product-market fit. You need people to be ready to give you money for what you do on top of loving what you do.

Do what you love = a hobby

Do what you love & what others are willing to pay for = an entrepreneurial project.

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Nicolas Carteron
Nicolas Carteron

Written by Nicolas Carteron

I write about politics, business, society and culture on Medium. For startup/business content, check my newsletter: fundraisedd.substack.com

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